WPP is a creative transformation company. We build better futures for our people, clients and communities. We help our clients transform their businesses, unlocking untapped growth through the power of breakthrough creativity. We reinvent business by embedding data and technology at the heart of everything our clients do, to help them change faster than the world around them.
WPP’s new offer comprises of four areas – each of which is critical to the success for modern clients.
Communications- Focuses on advertising branding & identity, content, media investment, PR and healthcare.
Experience- Reflects the growing need of clients to create new brand, product & service experiences.
Commerce- Allows WPP to expand its growing omni-channel commerce business and its work with brands to help them succeed in market places such as Alibaba and Amazon.
Technology- Underpins WPP’s work with both CMOs and CIOs to build and operate marketing technology that supports their consumer and consumer facing activities.
WPP is the world’s largest marketing and communications company with over 13,000 people across 3,000 offices in 112 countries. Through our branded companies and associates, WPP offers a comprehensive range of communications services to national, multinational and global clients. Many of our clients, requiring a full range of communications services, are served directly through agencies and networks within the company. Our major networks include: AKQA, Burson Cohn & Wolfe, FITCH, Geometry Global, GroupM, Hill+Knowlton Strategies, HOGARTH, Kantar, Landor, MediaCom, Mindshare, Ogilvy, Superunion, VMLY&R, Wavemaker, Wunderman Thompson and Xaxis.