ЗаголовокAll Good
Агентство
Кампания all Good
Рекламодатель Henkel
Бренд all
PostedАпрель 2022
Бизнес сектор Чистящие средства, мыло, моющие средства
История The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. 
философия Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. 
Проблема ‘all brands had significant out-of-stock
issues during Spring months (Covid panic buying), which led to lost sales and share at Target. 
Результат CATEGORY SHARE HAS INCREASED TO 4.9%
SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE.
Results pending as media runs through 1/30/2021. 
Тип медиа Телевидение
Длина

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