| Заголовок | Virtual Bartender |
| Агентство | The Mars Agency |
| Кампания | Virtual Bartender |
| Рекламодатель | Nestlé Waters |
| Бренд | Sanpellegrino |
| Дата первой трансляции/Публикации | 2020 |
| Бизнес сектор | Минеральная, газированная и бутилированная вода |
| История | During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar. |
| философия | Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up an engaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City. |
| Проблема | How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table? |
| Результат | FULL DISTRIBUTION across all 600 Sam’s Club locations 8.5% RETURN-USER RATE SERVED UP SOME MUCH- NEEDED NORMALCYduring the pandemic |
| Тип медиа | Digital |
| Длина |