Заголовок | Wedding |
Агентство | Forsman & Bodenfors New York |
Кампания | You'll Never Want To Stop Driving |
Рекламодатель | BMW |
Бренд | BMW |
Дата первой трансляции/Публикации | 2017 / 10 |
Бизнес сектор | Автотранспорт |
История | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
Тип медиа | Телевидение |
Длина | |
Музыкальная компания / Композитор | Extreme Music |
Company Name | Sound Lounge |
Главный креативный директор | Patrick Scissons |
Исполнительный креативный директор | Chris Polychronopoulos |
Креативный директор группы | Frank Cartagena |
Креативный директор группы | Sam Shepherd |
Арт-директор | John Hagerty |
Копирайтер | Chris Wernikowski |
Копирайтер | Fanny Josefsson |
Арт-директор | Ilana Wolstein |
Руководитель производства | Madison Wharton |
Content Producer | Daniel Roversi |
Директор по вопросам бизнеса | Matthew Friday |
Директор стратегии бренда | Steve Gorski |
Group Business Director | Socrates Papazoglou |
Руководитель группы по связям с рекламодателями | Andrew Ames |
Интегрированный продюсер | Miriam Hamarneh |
Продакшн Студия | Papazoglou |
Директор | Eric Wareheim |
Оператор-постановщик | Toby Irwin |
Исполнительный продюсер | Susanne Hargrove |
Линейный продюсер | Bernard Rahill |
Редакционная компания | Beast Editorial |
Редактор | Merritt Duff |
Исполнительный продюсер | Melissa Lubin |
Продюсер Продакшн Студии | Jennifer Gothard |
Смеситель | Tom Jucarone |
Продюсер Продакшн Студии | Alicia Rodgers |
Колорист | Tom Poole |
Исполнительный продюсер | Stuart Robinson |