ЗаголовокThe World’s Shortest Test Drive
Агентство
Кампания The World’s Shortest Test Drive
Рекламодатель Kia Motors
Бренд Kia Sorento
Дата первой трансляции/Публикации
Бизнес сектор Полный привод, SUV (полноприводной внедорожник)
философия How many features of the 2019 Sorento can you showcase in just over 300 feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Тип медиа Телевидение
Длина
Founder / Chairman
Президент
Исполнительный креативный директор
Group Creative Director/Art Director
Group Creative Director/Copywriter
Копирайтер
Арт-директор
Managing Director of Broadcast Production
Business Affairs Director
Associate Business Affairs Manager
Communication Planner
Associate Director of Project Management
Менеджер проекта
Creative Resource Manager
Управляющий директор
Директор рабочей группы клиента
Management Supervisor
Account Executive Assistant
Account Coordinator
Менеджер по информации о продукции
Managing Director, Integrated Production
Исполнительный продюсер цифрового формата
Продюсер цифрового формата
Management Supervisor, Digital
Digital Account Executive
Продакшн Студия
Директор
Managing Director/Executive Producer
Исполнительный продюсер
Продюсер
Оператор-постановщик
Редактор
Editorial Executive Producer

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