Контактная информация

909 N. Pacific Coast Highway, Suite 700
El Segundo CA 90245
Телефон: 310 445-5200
Веб-сайт:

David Angelo

David Angelo

Founder & Creative Chairman
Ben Purcell

Ben Purcell

Chief Creative Officer
CJ Stockton

CJ Stockton

Chief of Staff, Director of Operations
Donny  Makower

Donny Makower

Chief of Brand Innovation
Michele Tebbe

Michele Tebbe

Chief of Client Services

Телефон: 312-520-5513

Anahid Shahrik

Anahid Shahrik

Director of Communications

Телефон: 310-405-3243

Nicole F Gordon

Nicole F Gordon

Director of Talent and Culture

Телефон: 424-290-2822


Общая информация

Основной Опыт: Полный комплекс услуг

Основан в: 1999

Сотрудники: 200

Премии: 335

Портфолио: 214

Клиенты: 7

Основной Опыт: Полный комплекс услуг

Основан в: 1999

Сотрудники: 200

Премии: 335

Портфолио: 214

Клиенты: 7

David&Goliath

909 N. Pacific Coast Highway, Suite 700
El Segundo CA 90245
Телефон: 310 445-5200
Веб-сайт:
David Angelo

David Angelo

Founder & Creative Chairman
Ben Purcell

Ben Purcell

Chief Creative Officer
CJ Stockton

CJ Stockton

Chief of Staff, Director of Operations
Donny  Makower

Donny Makower

Chief of Brand Innovation
Michele Tebbe

Michele Tebbe

Chief of Client Services

Телефон: 312-520-5513

Anahid Shahrik

Anahid Shahrik

Director of Communications

Телефон: 310-405-3243

Nicole F Gordon

Nicole F Gordon

Director of Talent and Culture

Телефон: 424-290-2822

Kia Motors Reclaims the Summer Road Trip as the Country Begins to Slowly Open

Remember how we’d just get in our cars and drive? It didn’t even matter where to. Windows down, the summer breeze blowing through our hair. A longing that’s so familiar you can almost feel it. As the summer season begins and we safely move toward a new normal, let’s take a trip back to a time when the Great American Road Trip was very much the fabric of our lives.

In the spirit of Kia Motors America’s brand ethos, Give It Everything, inspiring what’s possible, the brand has launched a new campaign, “Let’s Road Trip,” which harkens back to forgotten times as it celebrates this uniquely American tradition. Knitting together curated vintage 8mm footage from the golden age of the road trip, with present-day imagery from Kia’s award-winning model lineup, it connects the past with the present, or, more importantly, provides us with a glimpse into our future.

Created by David&Goliath (D&G), “Let’s Road Trip” began broadcasting nationally Friday, June 5. The hero spot is a :60 that underscores our shared human need for freedom, something that’s been curtailed for so very long by global events. The film begins with a reminder of simpler times: “Remember how we’d just get in our cars and drive?” A series of retro, nostalgic shots follows, featuring, among others, a little boy ready to depart with his suitcase, a father and son on a fishing trip, and a waving rancher passing by with his herd. The voice-over goes on to assert a hands-down win for the car in a time when getting on a plane seems a far-off prospect: “It might be a while before we’ll see America from 35,000 feet. But the view from 6 feet is even better.” Then, the voice-over reminds us of some of the pleasures of stopping along the way for, among other things, boiled peanuts (a southern delicacy). Before ending with an epic aerial shot of a lone highway cutting through the Texan plains, and the call-to-action: “C’mon America, let’s pick up where we left off. Let’s Road Trip.”

Additional campaign elements include :30, :15, :06 running on national broadcast. The campaign will also feature online banners, social posts, and dealership elements.