| Заголовок | The Thrill of Victory |
| Агентство | DDB Paris |
| Кампания | The Thrill of Victory |
| Рекламодатель | Amnesty International |
| Бренд | Amnesty International |
| Дата первой трансляции/Публикации | 2018 / 9 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | It all started with one simple human truth: everyone wants to be part of something that succeeds. Success is what the NGO’s activists believe in, it’s what gives them the strength to fight every day for human rights. And when they achieve the victory, it feels like nothing else in the world. A motivational message that breaks the codes of guilt or pity often used in charity communications.Amnesty International France doesn’t ask your support to fight. It asks for your support to win.A true shot of adrenaline, the film was shot like a music video and it depicts powerful scenes of emotions that are felt by activists all over the world when the time finally comes for them to win. A film that shows an intense kind of joy and celebration and is at the same time a tribute to the fight and struggles Amnesty activists engage in every day. |
| философия | It all started with one simple human truth: everyone wants to be part of something that succeeds. Success gives activists the strength to fight every day for human rights. And when they achieve the victory, it feels like nothing else in the world. A motivational message that breaks the codes of guilt or pity often used in charity communications. |
| Проблема | To remain effective, Amnesty International France has to bring new blood into the movement. Recruiting is the real challenge in today’s times of overexposure to charity advertising, compassion fatigue and a radical transformation of political action. DDB Paris was tasked with reigniting the activism in the heart of Amnesty International. The agency completely reinvented the brand platform, revisiting Amnesty International’s identity and history to resonate with new audiences and new forms of activism. |
| Тип медиа | Веб-фильм |
| Длина | |
| Класс | Framestore |
| Исполнительный креативный директор | Alexander Kalchev |
| Креативная команда | Clément Oberlin |
| Стратегический планировщик | Odile Song |
| Руководитель ТВ | Corinne Persch |
| Продакшн Студия | Somesuch |
| Продакшн Студия | Insurrection |
| Директор | George Belfield |
| Оператор-постановщик | Zack Spiger |
| Послепроизводственный этап | Mathematic |