| Заголовок | Singapore by Stream |
| Агентство | TBWA\Chiat\Day New York |
| Кампания | Singapore by Stream |
| Рекламодатель | Singapore Tourism Board |
| Бренд | Singapore Tourism Board |
| Дата первой трансляции/Публикации | 2021 / 3 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | In March 2021, international travel was a distant memory. We had to make Singapore a top-of-mind destination for when travel safely resumed. To do that, we turned a 64-year-old taxi driver into a world-famous Twitch streamer, taking the world on live-streamed tours of Singapore.We gave viewers full control to make detours, request destinations, and vote on where they went next. We let them decide where the taxi went, while chatting with our driver who took them wherever they chose to explore. Just like a real taxi.Through a dedicated Twitch profile, our taxi driver took the world on four unique, 2-hour adventures through Singapore. Viewers learned about Singapore from a local’s perspective, visiting iconic landmarks and hidden gems off the beaten track.The activation was launched along with an 8bit-inspired design system, visual identity, and custom typeface. Giving it a unique, and most importantly, fresh, platform-relevant look and feel. |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | Chris Beresford-Hill |
| Креативный директор | Jexy Holman |
| Креативный директор | Nuno Teixeira |
| Арт-директор | Royston Ang |
| Заместитель арт-директора | Belen Aragon |
| Associate Copywriter | Kaleb Mulugeta |
| Associate Designer | Alexandra Floresmeyer |
| Графики движения | Vivian Lee |
| Президент | Nancy Reyes |
| Стратегический бизнес руководитель | Bruna Bechelli |
| Коммерческий директор | Juliana Braz |
| Управляющий делами | Chaney Hart |
| Директор по стратегии | James Sowden |
| Associate Copywriter | Kaleb Mulugeta |
| Стратегический директор | Jennifer Kung |
| Стратег | Raymond Sein |
| Стратегический директор | Lesley Parks |
| Стратег | Bodi Karsono |
| Стратег | Emily Larsen |
| Senior Integrated Producer | Jessica Fiore |
| Senior Integrated Producer | Steven Kreuch |
| Продюсер агентства | Clio Goh |
| Интерактивный дизайн | Jung Eun Han |