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Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

Телефон: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Телефон: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

Телефон: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Общая информация

Основной Опыт: Полный комплекс услуг, Цифровой, Мобильный, Социальные медиа, Электронная коммерция, Топ-менеджер, Web Design, Шоппер-маркетинг / торговая точка /маркетинговая акция, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Экспериментальный, Брендированный контент / Развлечения, Маркетинговые технологии / Аналитика, Закупка средств рекламы / Планирование, Корпоративные коммуникации, Рекрутмент / Мотивация, Защита репутации в условиях кризиса, Связи с общественностью, События / Спонсорство, Брендинг / "звёздная" реклама, Стратегия и планирование

Основан в: 1981

Сотрудники: 6400

Премии: 778

Портфолио: 274

Клиенты: 53

Основной Опыт: Полный комплекс услуг, Цифровой, Мобильный, Социальные медиа, Электронная коммерция, Топ-менеджер, Web Design, Шоппер-маркетинг / торговая точка /маркетинговая акция, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Экспериментальный, Брендированный контент / Развлечения, Маркетинговые технологии / Аналитика, Закупка средств рекламы / Планирование, Корпоративные коммуникации, Рекрутмент / Мотивация, Защита репутации в условиях кризиса, Связи с общественностью, События / Спонсорство, Брендинг / "звёздная" реклама, Стратегия и планирование

Основан в: 1981

Сотрудники: 6400

Премии: 778

Портфолио: 274

Клиенты: 53

MullenLowe Group


London EC1Y 1AT
Телефон: (+44) 20 7584 5033
Веб-сайт:
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

Телефон: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Телефон: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

Телефон: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Gemini Rice Bran Oil Unveils ‘Cholesterol Cutter’ Campaign

Gemini Rice Bran Oil on Wednesday unveiled its first campaign, today. This integrated marketing campaign comprising Television, Print, OOH, Digital, and in-market visibility initiatives.

The narrative of the campaign pivots around communicating the brand’s unique proposition as a “Cholesterol Cutter” using the school teacher as the protagonist and showcasing a day in her life. The teacher, in her early 30s, believes in disciplining her students in an approachable and friendly manner and uses ‘marks’ as her trump card. Through various scenarios, throughout the day at school, she warns students that she will ‘cut marks’ if they are not behaving as per her expectations. Finally, once school ends and she is at home, in her kitchen, she acknowledges that “Kuch cheezein kat ti hai toh bura lagta hai, par Cholesterol kat ta hai toh acha lagta hai”, thereby introducing “Gemini™ Rice Bran Oil, Aapke Family ka Cholesterol Cutter. By drawing this parallel, the campaign looks to effectively communicate the brand promise of better cholesterol reduction.

“When you have sharp product delivery, the onus is on the idea to deliver a hook that neatly grasps the consumer’s attention – and so the ‘Cholesterol Cutter’ was born. In the TVC, a bittersweet story talks about how it hurts when things like marks get cut, but not when it comes to cholesterol. A playful music track holds everything in place memorably. Though cholesterol is a much-repeated talking point, we created a signature style and tone for Gemini with ‘Cholesterol Cutter’ to make a difference in the conversation,” Janmenjoy Mohanty, regional creative officer, Lowe Lintas said.

As per Subin Sivan, marketing head, Cargill’s oils business in India the ‘cholesterol cutter’ campaign aims to establish the product’s superiority and build greater resonance amongst consumers regarding the benefit of choosing Gemini Rice Bran Oil.

This article was first published on brandequity.economictimes.indiatimes.com

The post Gemini Rice Bran Oil Unveils ‘Cholesterol Cutter’ Campaign appeared first on MullenLowe Group.