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Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Телефон: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

Телефон: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

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Основной Опыт: Полный комплекс услуг, Цифровой, Мобильный, Социальные медиа, Электронная коммерция, Топ-менеджер, Web Design, Шоппер-маркетинг / торговая точка /маркетинговая акция, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Экспериментальный, Брендированный контент / Развлечения, Маркетинговые технологии / Аналитика, Закупка средств рекламы / Планирование, Корпоративные коммуникации, Рекрутмент / Мотивация, Защита репутации в условиях кризиса, Связи с общественностью, События / Спонсорство, Брендинг / "звёздная" реклама, Стратегия и планирование

Основан в: 1981

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Основной Опыт: Полный комплекс услуг, Цифровой, Мобильный, Социальные медиа, Электронная коммерция, Топ-менеджер, Web Design, Шоппер-маркетинг / торговая точка /маркетинговая акция, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Экспериментальный, Брендированный контент / Развлечения, Маркетинговые технологии / Аналитика, Закупка средств рекламы / Планирование, Корпоративные коммуникации, Рекрутмент / Мотивация, Защита репутации в условиях кризиса, Связи с общественностью, События / Спонсорство, Брендинг / "звёздная" реклама, Стратегия и планирование

Основан в: 1981

Сотрудники: 6400

Премии: 778

Портфолио: 299

Клиенты: 53

MullenLowe Group


London EC1Y 1AT
Телефон: (+44) 20 7584 5033
Веб-сайт:
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Телефон: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

Телефон: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Gemini Sunflower Oil Launches New Campaign

Gemini Sunflower Oil, the flagship brand of Cargill’s oils business in India and Maharashtra’s leading cooking oil, has unveiled its new campaign.

According to the company, the campaign showcases the brand’s Nutri FreshLock Technology proposition, it refers to the multi-stage refining process with real time monitoring and oxygen barrier properties of the packing material which prevents oxidation of the oil. Hence, the food cooked in Gemini Refined Sunflower Oil retains its nutrients and freshness for a long time, the company said.

Subin Sivan, marketing head, Cargill’s oils business in India said, “the ‘Waqt Kuch Apna Banane Ka’ highlights our unique proposition of Nutri FreshLock that applauds the individualism of woman today and helps her achieve all that she wants with that extra time. Our continuous effort to keep pace with the changing consumer needs of balancing tradition and progress has made the brand the no. 1 choice of our consumers with 26 % market share in Maharashtra in sunflower oil category.”

The narrative of the campaign pivots around communicating this unique proposition using a homemaker as the protagonist. Mixing her passion for singing with her expertise in cooking, she starts recording cooking videos while humming to a famous tune on her YouTube channel titled ‘Sonia The Singing Chef’.

Janmenjoy Mohanty, regional creative officer at Lowe Lintas said, “with the ‘Waqt Kuch Apna Banane Ka’ campaign, the idea found a sweet-spot between heritage and new-age. It was in the ‘time’ for the consumer’s own individuality. Gemini celebrates this aspiration for all consumers, the ones who’ve known it for years, and the younger ones just entering its fold.”

The company added that as per the analysis conducted by a NABL accredited lab, the food cooked in Gemini oil retains its nutrient for a period of at least 8 hours and as per sensory evaluation conducted by trained sensory panellist, the food cooked in Gemini does not lose its aroma, taste, flavour, mouthfeel, and overall appeal for a period of 8 hours and thus remaining fresh.

This article was originally published on ET Brand Equity

The post Gemini Sunflower Oil Launches New Campaign appeared first on MullenLowe Group.