Huge, the global experience agency (NYSE: IPG), announced today it has been selected by Pantone, the leading universal language of color and provider of digital and physical color specification and workflow tools, to serve as its global communications agency of record. Led by Huge’s Strategic Communications team, the agency will be responsible for designing and executing “earned-first” creative campaigns, activations, partnerships, and experiences across the United States, EMEA and APAC, in support of Pantone’s business transformation agenda.
“The Huge team impressed us with their modern approach to communications and their ability to field an interdisciplinary team of strategists and creatives who know how to reach our key audiences in exciting ways that matter,” said Adrián Fernández, Vice President and General Manager.
The Huge Strategic Communications team will leverage expertise from disciplines including editorial, design, user experience, and technology to elevate Pantone's storytelling to a level that is commensurate with its iconic status in the design world. The team's work will span both digital ecosystems and physical environments targeting both B2B and B2C audiences.
“There are very few brands that elicit more excitement here at Huge than Pantone, which has single-handedly changed the way that designers and brands work, collaborate, and think about color,” said Jason Schlossberg, Managing Director of Strategic Communications at Huge. "Together, we will create the kind of transformative thought leadership that will not only further solidify Pantone as the global authority on color, but, more importantly, engage the next generation of emerging creatives and designers.”
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization across various materials and finishes for graphics, fashion and product design. Pantone not only provides standards to color through digital and physical color specification and workflow tools, but also provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology through The Pantone Color Institute™
In early 2017, Huge launched a full-service Strategic Communications division, which applies the principles of user experience to communications. By putting users at the center to solve real-world problems in creative ways, the Huge Strategic Communications team helps the world’s most ambitious companies use communications as a force for transformation. To achieve this goal, the offering tightly integrates with the agency’s existing research, analytics, design, integrated, creative, media, and creative technology resources.