ЗаголовокVogue-Maserati
BriefThe direction of the video was entrusted to Alice Fassi, who shot entirely on film to lend a patina of analogue charm to the project. Macia Del Prete – a choreographer of international standing who boasts numerous high-profile collaborations in the world of fashion – worked with her dance collective, Collettivo Trasversale. “The idea,” explains Del Prete, “was to make the bodies resemble a system of mechanical elements. Smooth out the differences until they are almost eliminated and overlay them with each other through visual allusions that are never explained.”The clothes worn by the protagonists were designed by former dancer Alessandro Vigilante, who chose Latex as the principal material. He looked at the costumes as “almost a chassis”, he explains, “with neutral colours giving them an almost aseptic sense.”The video, a unique result of united yet seemingly disparate elements, has been a creative conversation to symbolise the story of Maserati’s MC20 itself: gathering inspiration and expertise together from far and wide, uniting them in thoroughly Italian fashion, poised to face straight into the future.
Агентство
Кампания Vogue-Maserati
Рекламодатель Maserati
Бренд Maserati
PostedНоябрь 2021
Бизнес сектор Спортивные автомобили
История Vogue collaborates with Maserati in this editorial project produced by C41, to create an iconic video where the choreography of a dance group passes through the different production areas of the Maserati Factory.
Тип медиа Веб-фильм
Директор
Продюсер Продакшн Студии
Оператор-постановщик
Fashion Designer
Фотограф
Executive Producers
Executive Producers
Executive Producers
Редакционная компания
Choreography

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