ЗаголовокDiscovery Days
Агентство
Кампания Discovery Days
Рекламодатель Mondelez International
Бренд Dairylea x Trainline
Дата первой трансляции/Публикации 2024 / 4
Бизнес сектор Продукты питания
История Today, Dairylea launches ‘Discovery Days’, an integrated campaign in partnership with Trainline, with global creative agency of record VCCP London, Publicis Media and Channel 4. The vast, multi-platform campaign aims to highlight the importance of children’s unstructured play. ‘Dairylea Discovery Days’ aims to help families to provide their children with more opportunities for essential development and happiness, after new research found that three-quarters of UK children (75%) express their greatest happiness when they have the freedom to play in their own way. To bring the creative concept to life, Dairylea, part of Mondelez, and VCCP created a series of social-first films set across key UK locations: like the woods and beach. Each film follows a child, wearing a GoPro, who has been given the freedom to play outdoors. VCCP’s global content creation studio Girl&Bear worked with director Emma Hvengaard, to capture genuine and authentic moments of discovery, highlighting the importance of ‘Discovery Days’.
Тип медиа Социальные медиа
Длина
Рекламное Агентство
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Креативная команда
Group Managing Director
Управляющий партнер
Planning Director
Продюсер
Продакшн Студия
Продакшн Студия
Дизайн
Дизайн
Менеджер студии
Artworker
Оператор-постановщик
Звукооператор
Фотограф
PR Senior Account Director
Agency Account Manager
Account Coordinator
Brand Planner
Executive Creative Producer
Редактор
Исполнительный продюсер
Колорист
Директор по маркетингу
Brand Marketing Manager
Brand Marketing Manager
Brand Executive
Медиа-планировщик
Partnerships Director
PR-агентство
Директор

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