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Greencoat House 15 Francis Street
London SW1P 1DH
Телефон: +44 7702 523042
Электронная почта:
Веб-сайт:

Adrian Coleman

Adrian Coleman

Founder & Group Executive Chairman

Телефон: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder Partner & Chairman

Телефон: 020 7592 9331

Michael Sugden

Michael Sugden

Co-CEO

Телефон: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Телефон: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Телефон: +44 7702 523 042

Julian Douglas

Julian Douglas

Co-CEO

Телефон: 020 3037 3088

Jo  Parker

Jo Parker

COO of VCCP and CEO of VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Телефон: 212 886 4100


Общая информация

Основной Опыт: Полный комплекс услуг, Цифровой, Социальные медиа, Топ-менеджер, Маркетинг / Творческие услуги, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Брендированный контент / Развлечения, Исследование рынка / Консалтинг, Публичные отношения, Закупка средств рекламы / Планирование, Брендинг / Разработка продукта, Design, Стратегия и планирование, Технологии, Бизнес сегмент

Основан в: 2002

Сотрудники: 1575

Премии: 84

Портфолио: 542

Клиенты: 13

Основной Опыт: Полный комплекс услуг, Цифровой, Социальные медиа, Топ-менеджер, Маркетинг / Творческие услуги, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Брендированный контент / Развлечения, Исследование рынка / Консалтинг, Публичные отношения, Закупка средств рекламы / Планирование, Брендинг / Разработка продукта, Design, Стратегия и планирование, Технологии, Бизнес сегмент

Основан в: 2002

Сотрудники: 1575

Премии: 84

Портфолио: 542

Клиенты: 13

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
Телефон: +44 7702 523042
Электронная почта:
Веб-сайт:
Adrian Coleman

Adrian Coleman

Founder & Group Executive Chairman

Телефон: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder Partner & Chairman

Телефон: 020 7592 9331

Michael Sugden

Michael Sugden

Co-CEO

Телефон: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Телефон: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

CEO Europe and Global Chief Growth Officer

Телефон: +44 7702 523 042

Julian Douglas

Julian Douglas

Co-CEO

Телефон: 020 3037 3088

Jo  Parker

Jo Parker

COO of VCCP and CEO of VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Телефон: 212 886 4100

Domino’s celebrates the launch of their new £4 lunch menu with “High 4” campaign by VCCP London

Domino’s, the UK’s most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty £4 lunch menu, with its agency of record VCCP London. 

The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative ‘High 4’ concept, developed to introduce their new £4 lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience.

VCCP London worked with award-winning director Clay Weiner to create two captivating TV spots: ‘High 4-Wraps’ and ‘High 4-Pizza’. In ’High 4-Wraps’, vibrant protagonists joyfully showcase their £4 lunch wraps, embarking on a spirited ’High 4’ journey down a bustling high street. From engaging with a cab driver to exchanging high fours with a passerby on a canal boat. 

Meanwhile, ‘High 4-Pizza’ shows the relatable scenario of a protagonist bringing their tantalising £4 pizza back to the office. As they share the delight of their affordable lunch discovery, the workplace comes alive with ’High 4's’ exchanged among colleagues, from the IT department to the boss, all accompanied by Domino’s famous Domin-oh-hoo-hoo sonic branding.

Harry Dromey, Marketing Director at Domino’s, said: “We're looking to steal our competitors' lunch. There's considerable headroom for us to grow during the day, and the £4 lunch menu gives consumers what they have been asking for; a freshly made, piping hot lunch, at a competitive price. High fours to VCCP for another cracking campaign. Let's hope it works as well IRL as it did in consumer testing.

David Masterman, Deputy Executive Creative Director at VCCP London, “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand”. 

The campaign will run throughout the UK until the 5th May across TVS, BVOD, VOD, Social, Radio and OOH and digital with media planning and buying led by Havas Media UK and PR managed by One Green Bean. 

View both campaign films here.

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