Контактная информация

Greencoat House 15 Francis Street
London SW1P 1DH
Телефон: (+44) (0) 20 7592 9331
Электронная почта:
Веб-сайт:

Adrian Coleman

Adrian Coleman

Group CEO, VCCP & Group Co-Chief Executive, Chime, VCCP

Телефон: (+44) 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Телефон: (+44) 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Телефон: (+44) 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Телефон: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

CEO Europe and Global Chief Marketing Officer

Телефон: (+44) 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Телефон: (+44) 020 3037 3088

Jo  Parker

Jo Parker

Group CEO, VCCP Business
Maggie Frost

Maggie Frost

Group CFO

Телефон: +44 20 7592 9331

Michael Lee

Michael Lee

Chief Strategy Officer

Телефон: (+44) 212 886 4100

Claire Tusler

Claire Tusler

Chief Data Officer

Телефон: +44 20 7592 9331


Общая информация

Основной Опыт: Полный комплекс услуг, Цифровой, Социальные медиа, Топ-менеджер, Маркетинг / Творческие услуги, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Брендированный контент / Развлечения, Закупка средств рекламы / Планирование, Брендинг / Разработка продукта, Стратегия и планирование, Технологии

Основан в: 2002

Сотрудники: 1080

Премии: 230

Портфолио: 289

Клиенты: 18

Основной Опыт: Полный комплекс услуг, Цифровой, Социальные медиа, Топ-менеджер, Маркетинг / Творческие услуги, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Брендированный контент / Развлечения, Закупка средств рекламы / Планирование, Брендинг / Разработка продукта, Стратегия и планирование, Технологии

Основан в: 2002

Сотрудники: 1080

Премии: 230

Портфолио: 289

Клиенты: 18

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
Телефон: (+44) (0) 20 7592 9331
Электронная почта:
Веб-сайт:
Adrian Coleman

Adrian Coleman

Group CEO, VCCP & Group Co-Chief Executive, Chime, VCCP

Телефон: (+44) 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Телефон: (+44) 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Телефон: (+44) 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Телефон: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

CEO Europe and Global Chief Marketing Officer

Телефон: (+44) 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Телефон: (+44) 020 3037 3088

Jo  Parker

Jo Parker

Group CEO, VCCP Business
Maggie Frost

Maggie Frost

Group CFO

Телефон: +44 20 7592 9331

Michael Lee

Michael Lee

Chief Strategy Officer

Телефон: (+44) 212 886 4100

Claire Tusler

Claire Tusler

Chief Data Officer

Телефон: +44 20 7592 9331

Maynards Bassetts launches Britain’s biggest game of i-spy to celebrate the Great British Summer road trip

No car journey is ever complete without a bag of sweets stashed away in the glove compartment. With the great British Summer road trip ahead of us, Maynards Bassetts and agency of record, VCCP London today are inviting the nation to play a larger than life game of I spy, as giant inflatable sweets are hidden up and down the country.

‘I spy Maynards’ is the latest campaign from Maynards Bassetts and is designed to highlight that Wine Gums and Jelly Babies are the perfect travel companions for summer road trips. To celebrate, Maynards Bassetts have turned the creative juices up and have hidden giant inflatable 20ft Maynards Bassetts Jelly Babies (Brilliant and Bubbles) and Round Sherry and Port Wine Gums along Britain’s roadside for everyone to find in the massive game of #ispymaynards.

To drive intrigue and encourage Brits to hunt down the giant sweets, the campaign will be supported by colourful and playful OOH billboards across the country. Also rolling out across Absolute Radio in a deal brokered by Bauer Media and The Story Lab, an on-air activation running until the 5th August will encourage families to keep their eyes peeled for giant sweets as they set off on their annual staycations. Running throughout the first week of the school holidays, Absolute Radio’s breakfast show hosts Dave Berry and Matt Dyson played a game of i-spy live on air offering the audience a chance to win big with Maynards Bassetts. Additionally, spotlights across the Absolute Radio Network direct the audience to a dedicated #ispymaynards page where they can either guess a location based on a series of clues or detail where they have spied the giant sweets in real life to be in with the chance to win. 

To further drive awareness and spark conversations, impactful and high reach formats will go live across Maynards Bassetts owned Twitter and Facebook channels to show the giant Wine Gums and Jelly Babies hidden near iconic roadside landmarks or within the countryside.

As the staple of every family getaway, Maynards Bassetts jellies are the original icon of the jelly sweet category and the campaign places Maynards Bassetts in a moment where sweets already exist - the Great Road Trip.

Anna Ulrich, Brand Manager at Maynards Bassetts said: “Our goal for this summer was to continue evolving our Set the Juice Loose campaign by adding an activation element to it. We are engaging with our consumers by inviting them to take part in a popular car game, I spy. Whether you are going on a road trip with your family or a shorter journey, Maynards Bassetts sweets are the perfect travel companion so we wanted to celebrate this perfect pairing.

David Masterman, Executive Creative Director at VCCP London added: “Journeys have always been better with a bag of Maynards Bassetts sweets, and we're just simply reminding people of that fact with a bunch of twenty foot high Jelly Babies and some Wine Gums the size of trucks."

Jonathon Kriening, Media Planning Manager at Carat London added: “We wanted to bring this campaign to life through an integrated media ecosystem that would deliver a dual objective of building anticipation through attention grabbing & standout formats, and entice people to take part in the competition for their chance to win.”

‘I spy Maynards’ is live from today in the UK until 7th August and will roll out across OOH, radio, PPC, an activation and across social media including Twitter and Facebook. A consumer PR campaign will be run by Good Relations. The media strategy and buying was realised by Carat, while The Story Lab planned and developed the Radio partnership in collaboration with Bauer Media.

Find out more information on the competition here.