| Заголовок | Life Time Clock |
| Агентство | Serviceplan Group |
| Кампания | Life Time Clock |
| Рекламодатель | Fürs Leben Für Organspende |
| Бренд | Fürs Leben |
| Posted | Сентябрь 2017 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | As a result of multiple scandals Germany has seen a dramatic decrease in Organ Donor Card Holders by nearly 33% from 2010 to 2013 – while concurrently 11,000 people are still in need of a donor organ. Each day three of them die. To change the lives of many we focused on the life of one: Kevin. We built one of the largest hour glasses ever created to represent the short time he has left. The Life Time Clock will run for 6 months. Without receiving a donor heart in time, Kevin will die. For „Fürs Leben – Für Organspende“ the Life Time Clock made its debut at the Organ Donation Day in Stuttgart Germany, and then toured Germany. Around 90,000 visitors were confronted with Kevin's fate during the event. Each day of the tour, the Life Time Clock moved 8.000 people into becoming donor card holders. It received over 6 million viewers when it was featured on Germanys number 1 news show, Tagesschau. Visitors to the “Fürs Leben -Für Organspende” website increased over 100%. |
| Тип медиа | Продвижение и события |