Заголовок | SKY SQReening |
Агентство | Serviceplan Group |
Кампания | SKY SQReening |
Рекламодатель | Sky |
Бренд | Sky Deutschland Fernsehen |
Posted | Сентябрь 2017 |
Бизнес сектор | СМИ, издательство и производство |
философия | We used advanced technology to target a basic human instinct: Curiosity. We broadcast the Sky exclusive Champions League top match Real Madrid vs. Schalke 04 live to public screens all over Germany. But like you have never seen football before: Encoded with the first ever real-time adaptive QR code. This created the irresistible urge to see more. Via scan, everyone could experience Sky Go on their own smartphones – and even share it with friends, who can also watch and share. This way, within 90 minutes all of Germany caught a glimpse of Sky Go. |
Проблема | In Germany, only Sky Go broadcasts the Champions League live on mobile. Our objective was to bring this exclusive offer to life. |
Результат | Starting with a few screens, the campaign grew exponentially: 15 Mio. contacts 1800% higher engagement rate* 94% sharing rate 23% increase in sales* *compared to: standard QR codes/ similar matches before. |
Тип медиа | Digital |
Длина |