| Заголовок | Radio Ghosts |
| Агентство | Serviceplan Group |
| Кампания | Radio Ghosts |
| Рекламодатель | Johanniter Unfallhilfe e.V. |
| Бренд | Johanniter Unfallhilfe e.V. |
| Posted | Сентябрь 2017 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby. |
| Тип медиа | Радио |
| Длина |