Заголовок | Shoepon: Do sports. Get sports. |
Агентство | Serviceplan Group |
Кампания | Shoepon: Do sports. Get sports. |
Рекламодатель | Salomon Sonic |
Бренд | Salomon |
Дата первой трансляции/Публикации | 2016 / 11 |
Бизнес сектор | Спортивная одежда |
философия | The problem was that 70% of sports-fans don’t do sports themselves. This was a huge unexploited target group for sports brand Salomon. The challenge was how can we get these people to do sports? The solution was Shoepon – the first shoe that is also a coupon. It rewards you for doing sports with a Sky Sports subscription. When the sole is worn down, it reveals a code to unlock this live sports content. The result was online store traffic increased by 108%. The shoe was sold out within days. And Salomon won over a huge new target group. |
Тип медиа | Digital |
Длина | |
Corporate Name of Client | Amer Sports Deutschland |
Client Account Manager | Julia Schehl |
Consultant | Jonas Binder |
Planner | Jonas Binder |
Consultant | Lukas Pachoinig |
Planner | Lukas Pachoinig |
Consultant | Christiane Buehler |
Planner | Christiane Buehler |
Global Chief Creative Officer | Alexander Schill |
Исполнительный креативный директор | Matthias Harbeck |
Исполнительный креативный директор | Hans-Peter Sporer |
Исполнительный креативный директор | Till Hohmann |
Creative Director | Sandra Loibl |
Копирайтер | Vladislaus Tyszkiewicz |
Копирайтер | Dr. Sebastian Wolf |
Арт-директор | Sandra Willibald |
Арт-директор | Alexander Budau |
Арт-директор | Franziska Stroehle |
Арт-директор | Timo Cremer |
Creative Innovation Director | Franz Röppischer |
Creative Innovation Director | Lorenz Langgartner |
Продакшн Студия | fireapple bandel.gengnagel Munich |
Producer | Florian Gengnagel |
Post-Production Company | designstube.com Hamburg |
Editing Facility | designstube.com Hamburg |
Редактор | Hendrik Sommerfeld |