| Заголовок | The Shortcut Billboards |
| Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
| Агентство | Serviceplan Group |
| Кампания | The Shortcut Billboards |
| Рекламодатель | BMW |
| Бренд | MINI Connected |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Компактные и маленькие автомобили |
| История | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
| Тип медиа | Окружающий |
| Продакшн Студия | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner, Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Управляющий партнер | Christina Antes |
| Директор рабочей группы клиента | Konstanze Kliesch |
| Специалист по работе с заказчиками | Valentyna Fomina |
| Креативный директор | Luitgard Hagl |
| Копирайтер | Kornelia Szatko |
| Арт-директор | Michael Lux |
| Junior Art Director | Pascal Plaumann |
| Управляющий директор | Ewald Pusch |
| FFF Продюсер | Jochen Hirt |
| Freelance Producer | Norbert Henning |
| Главный исполнительный директор (CEO) | Ben Foehr |
| Директор | Stephan Telaar |
| Руководитель производства | Hakan Çırak |
| Продакшн Студия | It's us Media Berlin |
| Линейный продюсер | Karina Kirschner |
| Помощник производства | Omid Mirnour |
| Помощник производства | Johanna Katz |