| Заголовок | Gaming for Everyone |
| Агентство |
Serviceplan Campaign
|
| Кампания |
Gaming for Everyone
|
| Рекламодатель |
Microsoft
|
| Бренд |
Xbox
|
| Дата первой трансляции/Публикации |
2021 / 3
|
| Бизнес сектор | Бытовая электроника и аудио-видео техника
|
| философия | During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community. |
| Проблема | – Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. |
| Тип медиа |
Другие
|
| Менеджер по рекламе |
Maxi Gräff
|
| Global Chief Creative Officer |
Alexander Schill
|
| Global Creative Strategist |
Maximilian Florian Schöngen
|
| Управляющий партнер |
Leif Johannsen
|
| Управляющий партнер |
Patrick Matthiensen
|
| Креативный директор |
Daniel Steller
|
| Копирайтер |
Daniel Steller
|
| Креативный директор |
Pavel Bondarenko
|
| Арт-директор |
Pavel Bondarenko
|
| Арт-директор |
Tudor Cucu
|
| Арт-директор |
Theresa Fechler
|
| Коммерческий директор |
Diane Schulz
|
| Директор рабочей группы клиента |
Ann-Kathrin Frohloff
|
| Head of Design |
Ben Hug
|
| Media Director |
Till Felix
|
