| Заголовок | The Librarian |
| Агентство | HoC Dubai |
| Кампания | The Librarian |
| Рекламодатель | Al Etihad Credit Bureau |
| Бренд | Al Etihad CB |
| Дата первой трансляции/Публикации | 2021 / 8 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Слоган | Every word kept counts |
| История | ‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back. |
| Тип медиа | Веб-фильм |
| Длина | |
| Управляющий директор | Natalie Shardan |
| Директор по стратегии | Frances Valerie Bonifacio |
| Исполнительный креативный директор | Akhilesh Bagri |
| Копирайтер | Akhilesh Bagri |
| Копирайтер | Georgia Fattoracci |
| Креативный директор | Andre Couto |
| Креативный директор | Saleh Elghatit |
| Арт-директор | Kenneth Barnes |
| Арт-директор | Kunal Gagwani |
| Global Executive Creative Director | Jason Romeyko |
| Директор по коммуникациям | Lee Sharrock |
| Продакшн Студия | Hanzo Films Dubai |
| Исполнительный продюсер | Hijaz Moosa |
| Анимация / 3D | Vulturehead studio |
| Директор | Esfandiar Haji |
| Директор | Shahriar Ghatre |
| Управляющий производством | Elahe Khalili |
| Композитор | Saman Aboutaleb |
| Анимация / 3D | Reyhane Mirhashemi |
| Анимация / 3D | Hadi Tabas |
| Анимация / 3D | Babak Arjmand |
| Анимация / 3D | Niloofar Behbud |
| Анимация / 3D | Ali Honarpour |
| Анимация / 3D | Esfandiar Haji |
| Анимация / 3D | Yasaman Hossein |
| Менеджер по рекламе | Daniele Lavalle |
| Менеджер по рекламе | Khalid Mohammad |
| Менеджер по рекламе | Maitha Ahmed |
| Менеджер по рекламе | Khulood Hamad |