| Заголовок | The Exchange |
| Агентство | HoC Madrid |
| Кампания | The Exchange |
| Рекламодатель | Association of Fruit and Vegetable Producers of Val Venosta (Vip) |
| Бренд | Association of Fruit and Vegetable Producers of Val Venosta (Vip) |
| Дата первой трансляции/Публикации | 2022 / 3 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Проблема | The main objective of the campaign, in addition to thanking all Spanish greengrocers for their work, has been to bring this profession closer to young people through the digital tools provided by social networks. To do this, the singer and influencer Natalia, characterized by her healthy and sporty lifestyle, has provided tips to boost the fruit sales sector, promoting the sale of fruit and vegetables that represents 33.3% of the volume of food in Spain. Natalia’s involvement in the campaign promotes the greengrocers trend of eating more healthily. In return, greengrocer Felix Vázquez taught Natalia how to do his job for a day, in one of the most exotic greengrocers in Madrid. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Управляющий директор | Ainhoa de la Pozas |
| Креативный директор | Emilio Valverde |
| Специалист по работе с заказчиками | Benjamin Laimer |
| Арт-директор | Carlos Alcácer |
| Стратегический директор | Rossella Fasoli |
| Стратегический директор | Ainhoa de las Pozas |
| Директор цифрового формата | Javier Ruíz Caldera |
| Директор цифрового формата | Pedro Nolasco |
| Копирайтер | Pablo Tesio |
| Директор рабочей группы клиента | Rossella Fasoli |
| Продюсер Продакшн Студии | Carlos Avellana |