ЗаголовокThe Exchange
Агентство
Кампания The Exchange
Рекламодатель Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Бренд Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Дата первой трансляции/Публикации
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
Проблема The main objective of the campaign, in addition to thanking all Spanish greengrocers for their work, has been to bring this profession closer to young people through the digital tools provided by social networks. To do this, the singer and influencer Natalia, characterized by her healthy and sporty lifestyle, has provided tips to boost the fruit sales sector, promoting the sale of fruit and vegetables that represents 33.3% of the volume of food in Spain. Natalia’s involvement in the campaign promotes the greengrocers trend of eating more healthily. In return, greengrocer Felix Vázquez taught Natalia how to do his job for a day, in one of the most exotic greengrocers in Madrid.
Тип медиа Анализ ситуации
Длина
Управляющий директор
Креативный директор
Специалист по работе с заказчиками
Арт-директор
Стратегический директор
Стратегический директор
Директор цифрового формата
Директор цифрового формата
Копирайтер
Директор рабочей группы клиента
Продюсер Продакшн Студии

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