Insights from Serviceplan Group

  Serviceplan Group's 19th edition of their annual Innovation Day conference featured a unique blend of technology and art, with the Munich Symphony Orchestra performing a piece of music composed by Artificial Intelligence (AI). AI-composed performance was part of "The Tapestry of Spaces" a… Читать больше

Serviceplan Switzerland, in collaboration with F/A/Q –The Better Health Group (formerly known as ohhh! foundation), Serviceplan Spain, and Mediaplus Germany, have successfully launched a viral campaign on TikTok and Instagram that directly speaks to Generation Z across the globe. The campaig… Читать больше

Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP… Читать больше

  In response to the escalating demand for tech-savvy professionals and critical skills shortage in the digital sector, Plan.Net Group is expanding its international operations with the launch of Plan.Net TechNest India. This initiative is a result of an acquisition and further rebranding o… Читать больше

Serviceplan Spain has created the tourism promotion campaign for the Region of Valencia for third consecutive year. The copy for the spot was constructed from conversations and real expressions extracted from the virtual world and rhymed by the Spanish rapper Arkano, who also provides his v… Читать больше