Заголовок | Finish 'Kadın' Integration (Film Case) |
Агентство | Havas Istanbul |
Кампания | Finish 'Kadın' Integration |
Рекламодатель | Reckitt Benckiser |
Бренд | Finish |
Дата первой трансляции/Публикации | 2019 / 8 |
Бизнес сектор | Чистящие средства, мыло, моющие средства |
философия | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Circus |
Продакшн Студия | Contentine |
Продакшн Студия | DEPOfilm |
Исполнительный креативный директор | Ergin Binyildiz |
Креативный директор | Yavuzhan Gel |
Арт-директор | Hasan Yildirim |
Арт-директор | Ekrem Ertürk Düzel |
Арт-директор | Melike Erdemir |
Копирайтер | Omer Ceran |
Директор рабочей группы клиента | Berk Yılmaz |
Медиа директор | Didem Demiralp |
Медиа директор | Nevin Nebioğlu |
Стратег | Ayça Çınar |
Производство | Ender Sevim |
Производство | Melisa Gürkan |
Директор | İlkay Kopan |
Оператор-постановщик | Andaç Şahan |
Музыка | 3K1A |
Продюсер агентства | Sıla Salgın |
Послепроизводственный этап | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Медиа-команда | Aylin Aykut |
Медиа-команда | Tekin Timoçin |
Медиа-команда | Onur Güner |
Медиа-команда | Tuğyan Şendil |
Медиа-команда | Ülkü Şimşek |
Медиа-команда | Hülya Ekmekçi |
Медиа-команда | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |