| Заголовок | Hero |
| Агентство | Wunderman Thompson UK |
| Кампания | Together we Thrive |
| Рекламодатель | HSBC |
| Бренд | HSBC |
| Дата первой трансляции/Публикации | 2018 / 1 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | The United Kingdom voted for "Brexit" from the European Union in June 2016. Three years of indecision and austerity undermined the national mood, creating a sense of introspection and self-reliance. With anti-international sentiment on the rise, HSBC was suffering. It was seen as a bank for wealthy foreigners. The goal was to make "global" less about geography and more about values. Using the HSBC’s brand platform "Together we thrive", the campaign shared the bank’s belief that people, communities and businesses thrive more when they’re connected to something bigger. |
| Тип медиа | Печать |
| Entrant Company | Wunderman Thompson UK |
| ECD | Lucas Peon |
| Creative Director | Mike Watson |
| Creative Team | James Lucking |
| Creative Team | Will Wright |
| Creative Team | Craig Hunt |
| Creative Team | James Humphreys |
| Creative Team | Neda Shadanlou |
| Creative Team | Gemma Fowler |
| Creative Team | Jaqui Squeter |
| Planner | Omar El Gammal |
| Planner | Eleanor Metcalf |
| Account Team | Jenny Shaw-Sweet |
| Account Team | Luke Thornton |
| Agency Producer | Sonny Botero |
| Agency Producer | Tom Lawrence |
| Agency Producer | Liberty Willison |
| Media Agency | PHD |