ЗаголовокLet’s Talk the Joy of Later Life Sex
Агентство
Кампания Let’s Talk the Joy of Later Life Sex
Рекламодатель Relate
Бренд Relate
Дата первой трансляции/Публикации 2021 / 4
Бизнес сектор Благотворительные организации, фонды, волонтеры
философия Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risqué. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch.
Тип медиа Анализ ситуации
Длина
Продакшн Студия
Head of Marketing
Director of Communications & Engagement
Media & Communications Manager
Партнер клиента
Chief Executive Creative Director
Главный креативный директор
Креативная команда
Креативная команда
Client Partner PR
Коммерческий директор
Group Programme Director
Дизайнер
Закупщик художественного оформления
Закупщик художественного оформления
Фотограф
Медиа-агентство
Управляющий партнер
Продюсер
Редактор
Продюсер пост-производства
Intimacy Coach
Послепроизводственный этап
Послепроизводственный этап

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