ЗаголовокEpisode 1: Dining Room
Агентство
Кампания Make Yourself at Home
Рекламодатель Argos
Бренд Argos
Дата первой трансляции/Публикации 2022 / 10
Бизнес сектор Аптеки, специализированные магазины
История The series of eight-minute YouTube films stars interior designer and influencer Siobhan Murphy, and features a giant cube filled with products from Argos, a behavioural specialist and a real family who have lost their shopping intuition. Using the latest AI emotion-tracking technology the team monitors how the family emotionally respond as they are exposed to hundreds of latest products stocked by the nation’s well-loved retailer.
философия Argos unveils a new campaign by Ogilvy UK that will reset Britain’s relationship with interior design. Argos' data shows grey has become one of the most popular sofa colours in recent years. Yet how many of us can say grey is our favourite colour? With this campaign, the brand aims to free those trapped by the greige algorithm that influences so many of our home styling options. And instead, decorate their homes with the styles and colours that truly reflect their personality.
Тип медиа Веб-фильм
Длина
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Креативный директор
Креативная команда
Креативная команда
Директор
Линейный продюсер
Менеджер проекта
Директор рабочей группы клиента
Специалист по работе с заказчиками
Коммерческий директор
Дизайнер
Менеджер кампании
Управляющий партнер
Стратегический директор
Senior Producer
Head of Marketing
Campaign Executive
Campaign Assistant
Актер / Знаменитость

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