ЗаголовокOld Flame
Агентство
Кампания Flo & Jon Hamm
Рекламодатель Progressive Insurance
Бренд Progressive insurance
Дата первой трансляции/Публикации
Бизнес сектор Страхование
философия Progressive Insurance's most dedicated employee, Flo, will reveal a different side of herself in a new advertising campaign launching May 23. The campaign follows Flo navigating an unexpected encounter with an old flame reappearing—Hollywood charmer Jon Hamm. While Jon seems eager to capture her heart, Flo only has room for one love in her life: insurance.

Years after their unsuccessful blind date and his subsequent rise to stardom, Jon once again crosses paths with Flo, rekindling his interest and intrigue in the apron-clad insurance maven. The three-part story is the journey of Jon pining for Flo's attention, complete with romantic gestures and unexpected insurance emergencies. All to leave Jon with failed attempts at love and Flo sticking true to herself and offering insurance discounts whenever and however she can.

This unlikely pairing and love story arc are a first for Flo and Progressive's line-up of campaigns and characters. Others include the highly successful 'Parentamorphosis' with Dr. Rick, the recently launched Drivers Ed with Ed Helms, and the long-standing Superstore campaign where Flo received her start.

"Old Flame", "Table for Two?" and "Hammergency", are focused on Progressive's Home & Auto Savings, and usage-based insurance offering Snapshot, and will be airing throughout May and June across digital channels and national television.
Тип медиа Телевидение
Длина
Продакшн Студия
Главный креативный директор
SVP, creative director
SVP, creative director
Креативный директор
Ассоциированный креативный директор
Ассоциированный креативный директор
Ассоциированный креативный директор
Арт-директор
Актер / Знаменитость
Копирайтер
Копирайтер
SVP, Executive Producer
Executive Print Producer
Senior Producer
Assistant Producer
SVP, Director of Business Affairs
Business Affairs Associate
Главный сотрудник клиента
Директор по маркетингу
EVP, Brand Strategy Director
Associate Director, Brand Strategy
Associate Director of Project Management
Директор
Редакционная компания
Редактор
Редактор
Компания, которая занимается визуальными эффектами
Звуковой дизайн компании
Звукооператор

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