DDB Chicago

Общая информация

Основной Опыт: Цифровой, Брендированный контент / Развлечения, Брендинг / Разработка продукта, Стратегия и планирование

Основан в: 1949

Материнская компания:

Сеть:

Холдинг: Omnicom Group Inc. (New York, )

Сотрудники: 300

Премии: 106

Портфолио: 48

Клиенты: 15


Контактная информация

200 East Randolph Street 40th Floor
Chicago Illinois 60601
Телефон: (+1) 312 552 6000
Электронная почта:
Веб-сайт:
Основной Опыт: Цифровой, Брендированный контент / Развлечения, Брендинг / Разработка продукта, Стратегия и планирование

Основан в: 1949

Материнская компания:

Сеть:

Холдинг: Omnicom Group Inc. (New York, )

Сотрудники: 300

Премии: 106

Портфолио: 48

Клиенты: 15

DDB Chicago

200 East Randolph Street 40th Floor
Chicago Illinois 60601
Телефон: (+1) 312 552 6000
Электронная почта:
Веб-сайт:

Об Агенстве

DDB Chicago is a full-service advertising agency with a team of 300 hundred people offering our clients full service in-house capabilities ranging from strategic planning, research and analytics, account and project management, to creative services including ideation, design and production across all forms of media.

We believe in building brands by creating platform ideas that define a new way for clients and consumers to think about the Brand. Our ideas are big and powerful enough to create consumer enthusiasm about the brand and ultimately build our clients’ business.

In order to accomplish these types of results, we start by defining a Brand Conviction—which is what a Brand stands for, fights for and takes a stand on. By recognizing the Brand Conviction, we can provide clarity, focus and direction in order to create acts, not just ads; it gives us something to commit to and a tension to push off of. 

Языки

Английский

Философия & Преимущества над конкурентами

We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.

This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here. 

Описание сети

DDB has over 13,000 employees in more than 200 offices in 96 countries across the globe. We are a wholly owned subsidiary of the Omnicom Group (OMC), the largest communications organization in the world. 

Избранные работы

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Бренд: Jeep

Категория: Автотранспорт

Бренд: Capital One

Категория: Кредитные карты

Бренд: Kohler

Категория: Бытовая техника, мебель и садоводство

Бренд: State Farm Insurance

Категория: Страхование

Бренд: LifeLock

Категория: Бизнес-услуги

Бренд: Juicy Fruit

Категория: Продукты питания

Местное представление

Paul Gunning, President and CEO

Paul Gunning, a 17-year veteran of DDB Worldwide, serves as President & CEO of DDB Chicago, where he leads a staff of 300 integrated advertising specialists that pride themselves on long-term client partnerships and innovative award-winning work. Prior to assuming the DDB Chicago role in 2013, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. In his role as Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more. Early on, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotions agencies. 

 

John Maxham, Chief Creative Officer 

John Maxham is Chief Creative Officer of DDB Chicago. He oversees all creative on accounts such as State Farm, McDonald's, Mars/Wrigley, Jeep, Kohler and Alfa Romeo. Prior to his arrival in Chicago, John was Executive Creative Director/Managing Partner of Cole & Weber United in Seattle. He is well known for his historic work for Heineken and for launching Boost Mobile in North America, proving once and for all that senior citizens can indeed rap. John has worked in New York, Los Angeles, San Francisco, Seattle and Chicago– making him an authority on pizza, wheatgrass smoothies, sourdough, kale and pizza that’s even more fattening than what they serve in New York. 

 

Diane Jackson, Chief Production Officer

Diane is one of the top production executives in the US. She is responsible for broadcast, print and digital production of leading, award-winning work on brands such as Alfa Romeo, Mars Inc., McDonald’s, State Farm and Capital One. She is recognized for being decisive, passionate and driven about both creativity and Italian footwear. In 2007, Diane was named Executive Director of Integrated Production at DDB Chicago, where she has expanded the agency’s production department across multiple platforms. Diane is still an active producer and was called upon to executive produce work for Chicago’s bid for the 2016 Olympics as well as for The Clinton Foundation’s ten-year anniversary celebration. 

 

Jamie McGarry, Director of Business Development

With an eye on what’s trending in the marketplace, Jamie’s approach to business development is all about integration and taking the big idea to unconventional places. Jamie joined DDB Chicago in 2014 from O’Keefe Reinhard & Paul (OKRP), where she was responsible for building the start-up agency’s brand roster by winning and on-boarding clients including Big Lots, Orbitz and Turtle Wax. Prior to her role at OKRP, Jamie spent more than 10 years at FCB Chicago, where she moved up the ranks in business development and successfully led the team to become AOR for Aramark, Cox Communications as well as many other clients. Jamie is a true partner when it comes to taking on clients’ business challenges and helping to develop innovative solutions to deliver sustainable results.