| Заголовок | Join the Goodness |
| Brief | With about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage. |
| Агентство | Havas Chicago |
| Кампания | Join The Goodness |
| Рекламодатель | Groupe Bel |
| Бренд | Babybel |
| Дата первой трансляции/Публикации | 2020 / 6 |
| Бизнес сектор | Сыр |
| История | Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic. |
| Тип медиа | Телевидение |
| Длина | |
| Послепроизводственный этап | Platige Image |
| Photography Agency | Kinou |
| Креативный директор | Stéphane Xiberras |
| Директор | Hervé de Crécy |
| Редактор | Adriana Legay |
| Арт-директор | Julien Vergne |
| Копирайтер | Alexandre Girod |
| Продюсер пост-производства | Sébastien Voisin |
| Креативный директор | Stephan Schwarz |
| Продюсер | Nicolas Tiry |
| Креативный продюсер | Morgane Bohn |
| Оператор-постановщик | Agustin Claramunt |
| Director of Production Operations | Amine Ketem |
| Продакшн Студия | Solab |
| Производство аудиофонограмм | GUM – Green United Music |
| Продакшн Студия | Eastness Productions |
| VFX Executive Producer | Artur Zicz |
| VFX Supervisor | Maciej Szewczenko |
| Продюсер видеоэффектов | Mateusz Wisniewski |
| Арт-директор | Marcin Kowalski |
| Head of CG | Cezary Albinski |
| Руководитель производства | Paulina Machalica |
| On-set Supervisors | Kamil Dąbkowski |