TBWA\Chiat\Day Los Angeles Insights

TBWA Chiat Day Helps Ad Industry Volunteer for Midterm Elections. Читать больше

Renato Fernandez, CCO TBWA\Chiat\Day LA, spoke with us about his take on Brazilian creativity, the heritage of Chiat and pirates thinking in the industry, and Gatorade communication among other topics during the Cannes Lions 2018. Читать больше

"Messages among multicultural audiences tend to be underrepresented." Читать больше

"I think it’s great for a brand to take on a fight, and stand for something meaningful." Читать больше

"No other buy allows you to share a message with an entire country in such a captive way." Читать больше

"Super Bowl viewers have shown in surveys that they just want to be entertained." Читать больше

"I think too much is driven towards the average man." Читать больше

"For every 100 ad campaigns we might see, only 1-3% might have a truly amazing response rate." Читать больше

"I think brands can only comment on social and/or political causes that are connected to the brand" Читать больше

"I was college senior and randomly saw this and it stopped me in my tracks and confirmed my career choice and my love of advertising and its power." Читать больше