Insights from DDB Worldwide

As younger populations continue to social distance to protect senior citizens from the spread of COVID-19, McDonald’s Sweden and Nord DDB developed an experimental campaign to help bridge the gap. Through the campaign parents and kids can buy grandparents Happy Meals that are delivered with … Читать больше

In a new candy launch, Mars Wrigley takes the classic Starburst taste and stretches it to the next level. The long rope candy, named Starburst Swirlers Chewy Sticks, is reflected in its debut marketing campaign. Inspired by the candy’s shape and consumer attachment to their phones, the campa… Читать больше

After eight weeks of quarantine Kiwis are more than ready to see their friends again. In order to get back to the basics of human interaction, Emerson’s and DDB NZ have created tiny pubs, drinking holes just big enough for two patrons and a bartender. Moments only possible in person are shar… Читать больше

Alex Hesz Group CSO at adam&eveDDB, takes on the new role of Chief Strategy Officer, DDB EMEA, and joins DDB’s Global Executive Leadership Team, effective immediately.    In the new role, Hesz will be working across the EMEA region on pan-regional and global clients, as well as developin… Читать больше

Mary Wells Lawrence, marketing legend and partner to Bill Bernbach, is the first female recipient of the Cannes Lions’ Lion of St. Mark award. The prestigious lifetime achievement award celebrates Lawrence’s accomplishments in the field of communications. The pioneer was the first woman to f… Читать больше