ЗаголовокNot Just A Cadbury Ad
Агентство
Кампания Not Just A Cadbury Ad
Рекламодатель Mondelez India
Бренд Cadbury Celebrations
PostedИюнь 2021
Продукт Chocolate gifting
Бизнес сектор Шоколад
История The pandemic of 2020 hit the small business owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone.
Тип медиа Анализ ситуации
Длина
Главный креативный директор
Копирайтер
Главный креативный директор
Главный креативный директор
Исполнительный креативный директор
Копирайтер
Креативный директор
Копирайтер
Креативный директор
Арт-директор
Вице-президент (ВП)
Директор по обслуживанию клиентов
Wavemaker India Shekhar Banerjee - Chief Client Officer and West Head
Strategy Faheem Merchant - Business Director

Избранные работы