| Заголовок | Fanta 'Orange Moon' |
| Агентство | Wunderman Thompson |
| Кампания | Moon Vending Machine |
| Рекламодатель | Coca-Cola Company |
| Бренд | Fanta |
| Дата первой трансляции/Публикации | 2022 / 11 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| философия | During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues. |
| Тип медиа | Социальные медиа |
| Длина | |
| Рынок | Mexico |
| Community Management | Ogilvy Worldwide |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Regional Chief Creative Officer | Tom Murphy |
| Global Executive Creative Director | Daniel Minaker |
| Global Executive Creative Director | Sebastian Tarazaga |
| Исполнительный креативный директор | Jared Kozel |
| Ассоциированный креативный директор | Ransom Haywood |
| Ассоциированный креативный директор | Fallon Parker |
| Senior Art Director | Kimberly Blasnik |
| Senior Copywriter | Lauren Cesar |
| Editor, 3D Designer | Ryan Rodinis |
| Senior Head of Production | Rodrigo Sánchez |
| Главный исполнительный директор (CEO) | Sasan Saeidi |
| Управляющий директор | Helder Santo |
| Senior Account Director | Dana di Lello |
| Social Managing Director | Kaleo Costa |
| Head of Social & Performance | Alfredo Leyva |
| Менеджер по рекламе | Chiara Martini |
| Менеджер по рекламе | Ricardo Sánchez |
| Менеджер по рекламе | Rodrigo Gayón |
| Менеджер по рекламе | Diego Hernández |
| Менеджер по рекламе | Christian Janeth Guerrero |
| Менеджер по рекламе | Alejandra Castañón |
| Менеджер по рекламе | Mauricio Menese |