| Заголовок | Love, Lawyers & The Government |
| Brief | LGBTQ+ family protection isn’t a federal law. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for these people to become parents, but most of all, it takes courage.It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, an organization dedicated to helping these families and fixing the problem, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.We approached this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. And as the dad told the story to his kid, our film engaged with and explained the issue to our audience. |
| Агентство | TBWA\Chiat\Day New York |
| Кампания | Love, Lawyers & The Government |
| Рекламодатель | Family Equality |
| Бренд | Family Equality |
| Дата первой трансляции/Публикации | 2021 / 7 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | With 63% of North American LGBTQ+ millennials considering becoming parents for the first time or having more children (Family Equality 2019 LGBTQ Family Building Survey), the preconceived notion of what a family looks like in America is continuing to evolve as the country moves forward—slowly but surely. Unfortunately, the LGBTQ+ path to parenthood is still full of undue complications and discrimination; for example, 11 states have laws allowing adoption and foster care agencies to turn away qualified LGBTQ+ parents. Following the recent six-year anniversary of the Obergefell v. Hodges U.S. Supreme Court decision resulting in the right to marry nationwide, Family Equality members are calling on Americans to join them on their next mission of equality: helping the LGBTQ+ community navigate the journey to parenthood. The nonprofit is asking Americans to support legislation such as The Equality Act and the John Lewis Every Child Deserves a Family Act—two critical pieces of LGBTQ+ legislation that would remove barriers to the LGBTQ+ community's path to parenthood.Developed alongside creative agencies TBWA\Chiat\Day New York and Furlined, Family Equality has created Love, Lawyers & The Government, a warm and endearing short film intended to serve as a catalyst for this continued movement. Directed by Will Speck and Josh Gordon (Blades of Glory, The Switch, Office Christmas Party, Distant), the film uses a memorable and engaging approach to explain the obstacles LGBTQ+ people and couples go through to build a family. Will Speck is part of a same-sex couple and an adoptive family, himself, making this film and message particularly important. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Furlined |
| Главный креативный директор | Chris Beresford-Hill |
| Исполнительный креативный директор | Ali Merry |
| Ассоциированный креативный директор | Ashley Veltre |
| Арт-директор | Ashley Veltre |
| Ассоциированный креативный директор | Holden Rasche |
| Копирайтер | Holden Rasche |
| Арт-директор | Sarah Arrington |
| Копирайтер | Alli Walker |
| Head of Integrated Production | John Doris |
| Продюсер исполнительного агентства | Chris Klein |
| Директор | Will Speck |
| Директор | Josh Gordon |
| Покраска | CO3 (New York) |
| Редакционная компания | Cabin Edit |
| Редактор | Graham Turner |