ЗаголовокGoal to the Gold Cup
Агентство
Кампания Goal to the Gold Cup
Рекламодатель Toyota Motor Corporation
Бренд Toyota
Дата первой трансляции/Публикации
Бизнес сектор Легковые автомобили
философия As the official automotive partner of the 2021 Concacaf Gold Cup, Toyota is fueling the excitement for soccer fans by inviting them to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma.

“Goal to the Gold Cup” empowers players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device. The game is available through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com.

Here’s how it works:

1. Players choose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro
2. Players then choose their favorite team participating in this year’s Gold Cup
3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who play and register are automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada on August 1.
Тип медиа Digital
Продакшн Студия
Главный креативный директор
VP Group Creative Director
Креативный директор
Senior Art Director
VP, Director of Production
Senior Digital And Innovation Producer
Senior Producer
VP, Director Of Project Management
Project Manager Coordinator
VP, Management Director
Group Account Director
Management Supervisor
Делопроизводитель
SVP, Director Of Client Services
Group Account Director, Sports & Entertainment
Sr. Account Executive
Руководитель группы по связям с рекламодателями
Делопроизводитель
Директор по стратегии
Директор по стратегии
Senior Strategic Planner
SVP, Director Social Media
Social Media Supervisor
Associate Community Manager
VP, Media Director
Group Media Director
Заместитель директора по медиа
Assistant Media Planner
Заместитель директора по медиа
Медиа-планировщик
Chief Communications Officer
Директор по связям с общественностью
Director, Business Affairs
Engagement, Senior Manager
Engagement, Manager
Engagement, Senior Planner
Brand & Marketing, Senior Analyst
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Креативный директор
Технический руководитель
Исполнительный продюсер
Продюсер
Director Of Production

Избранные работы