Заголовок | The New Volvo XC40 With Care By Volvo |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | The New Volvo XC40 With Care By Volvo |
Рекламодатель | Volvo |
Бренд | Volvo XC40 |
Дата первой трансляции/Публикации | 2018 / 1 |
Бизнес сектор | Легковые автомобили |
Слоган | By not owning things you are not owned by things |
История | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
История (оригинальный язык) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
Тип медиа | Телевидение |
Длина | |
Звуковая дорожка | My favorite things |
Продакшн Студия | Anonymous Content |
Звуковой дизайн компании | 750mph |
Креативная стратегия | Bjarne Darwall |
Продюсер агентства | Mats Wolgers |
Продюсер | Aris McGarry |
Исполнительный продюсер | Eric Stern |
Оператор-постановщик | Max Goldman |
Директор | Johnny Green |
Послепроизводственный этап | CHIMNEY Gothenburg |
Класс | Oskar Larsson |
Редактор | Thomas Grove Carter |
Звукорежиссер | Sam Ashwell |
Композитор | Richard Rodgers |
Композитор | Oscar Hammerstein |
Делопроизводитель | Jenni Fuleki |
Руководитель группы по связям с рекламодателями | Lena Olander |
Руководитель группы по связям с рекламодателями | Alison Arnold |
Арт-директор | Andreas Malm |
Арт-директор | Karl Risenfors |
Копирайтер | Gustav Johansson |