RAPP Worldwide Insights

RAPP's Strategy Director, Chloe Farzulla, delineates the agency's strategy to advising clients on eco-conscious work. Читать больше

RAPP, a global, next-gen precision marketing agency, harnessing data, creativity, technology and empathy to drive client growth at scale, has appointed Troy Hitch as Global Chief Creative Officer.  Читать больше

RAPP’s SVP Head of Talent, Dawn Serra, weighs in on making the industry more inclusive through community building, mentoring, and providing support and flexibility. Читать больше

Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its potential. Checking in with Melissa Marano, VP of Experience Strategy at RAPP, she speaks on personalization of the brand experience for a better custome… Читать больше

RAPP, a global, data-driven creative community that builds direct, meaningful, and high-value relationships between brands and people, has hired Amit Deshpande as Global Chief Marketing Sciences Officer. Читать больше

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. Читать больше

Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. Читать больше

With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall, Global Chief Strategy Officer at RAPP, delineates the essential components to keep with the curve of Direct-to-Consumer marketing. Читать больше

Chatting with Michael Couch, VP, Technology Strategy & Transformation at RAPP, we learn more about how the agency leverages tech and data into campaigns. Читать больше

We had the opportunity to chat with Nicole Simpson, Director of DE&I at RAPP, about the importance of safe spaces, impactful work, and how brands can show authentic support year-round. Читать больше