Заголовок | Repicturing Homeless - Vanessas Story |
Агентство | Havas Germany |
Кампания | Repicturing Homeless |
Рекламодатель | Getty Images / Fiftyfifty |
Бренд | Getty Images / fiftyfifty |
Дата первой трансляции/Публикации | 2018 / 3 |
Бизнес сектор | Реклама и связь |
История | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Darren Richardson |
Менеджер по рекламе | Hubert Ostendorf |