ЗаголовокOWN IT!
Кампания OWN IT!
Рекламодатель C&A
Бренд C&A
Дата первой трансляции/Публикации
Бизнес сектор Одежда, мода и обувь
История  Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media. With the spirit C&A’s brand philosophy “Feel Good Fashion”, we created an honest and emotional campaign that motivates new moms to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.
Тип медиа Веб-фильм

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