| Заголовок | #LetWhatsInsideOut |
| Агентство | Havas London |
| Кампания | Care Sewn In |
| Рекламодатель | Campaign Against Living Miserably (CALM) |
| Бренд | CALM |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| философия | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| Тип медиа | Телевидение |
| Длина | |
| Послепроизводственный этап | Big Buoy |
| Менеджер по рекламе | Ben Hawley |
| Менеджер по рекламе | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| Креативная команда | Aaron Howard |
| Креативная команда | Matt Swinburne |
| Креативная команда | Owen Hunter Jenkins |
| Креативная команда | Brodie King |
| Креативная команда | John Ogunmuyiwa |
| Дизайнер | Lorenzo Fruzza |
| Дизайнер | Ciaron Fitzpatrick |
| Директор рабочей группы клиента | Alex Lindblom-Smith |
| Директор рабочей группы клиента | Sophie Fletcher |
| Делопроизводитель | Hannah Thomas |
| Стратег | Ned Hodge |
| Стратег | Kerrie Boyes |
| Продюсер агентства | Dominique Strouthos |
| Продакшн Студия | UNIT9 |
| Исполнительный продюсер | Jenna le Noury |
| Продюсер Продакшн Студии | Andrew Davies |
| Управляющий производством | Lana Salfiti |
| Директор | John Ogunmuyiwa |
| Оператор-постановщик | Adam Barnett |
| Редакционная компания | Big Chop |
| Редактор | Marika Shatova |
| Колорист | Jonny Tully |
| Художник по видеоэффектам | Eileen Chan |
| Звук | Tadeu Jungle |
| Звукооператор | Alex Wilson-Thame |