Заголовок | Care Label |
Агентство | Havas London |
Кампания | Care Sewn In |
Рекламодатель | Campaign Against Living Miserably (CALM) |
Бренд | CALM |
Дата первой трансляции/Публикации | 2019 / 10 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
философия | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
Тип медиа | Другие сопутствующие услуги |
Менеджер по рекламе | Ben Hawley |
Менеджер по рекламе | Andrew Brown |
Group Chief Creative Officer | Mark Whelan |
Креативная команда | Aaron Howard |
Креативная команда | Matt Swinburne |
Креативная команда | Owen Hunter Jenkins |
Креативная команда | Brodie King |
Креативная команда | John Ogunmuyiwa |
Дизайнер | Lorenzo Fruzza |
Дизайнер | Ciaron Fitzpatrick |
Директор рабочей группы клиента | Alex Lindblom-Smith |
Директор рабочей группы клиента | Sophie Fletcher |
Делопроизводитель | Hannah Thomas |
Стратег | Ned Hodge |
Стратег | Kerrie Boyes |