Publicis Conseil has created a new international communication platform for Saint-Gobain, the world leaders in construction materials.
The brand has been committed for several years to improving people’s well-being while helping to reduce the environmental impact on the planet. This commitment inspired Publicis Conseil to create the "Mission to Earth" communication platform.
Saint-Gobain's materials are used in space exploration (satellites, rockets, robots and space telescopes for example) and it is here, on Earth, their mission is most important.
The film, directed by Wilfrid Brimo, (Grand Bazar), features a robot exploring his planet by himself. With emotional nostalgia, he remembers the well-being and the joy of others living together. The film reminds us that nothing is more beautiful and important than our life on Earth. The story reveals all the activities of Saint-Gobain with photography magnified by Kasper Tuxen, known for his many collaborations with Gus Van Sant.
The campaign has been launched in France on 3rd November in TV, and will be in cinema from 13th November. This campaign will roll out at a global level over the following months.
Vice-President, Communications: Laurence Pernot,
Deputy Vice-President Communications: Florence Passeron
Corporate Brand Director: Anaïs Boutin
Deputy to Corporate Brand Director: Stéphanie Camus
President overseeing the creativity: Marco Venturelli
Creative Director: Nicolas Thiboutot
Copywriter: Julien Colas
Art Director: Kamel Makhloufi
Planning: Eva Chapiteau / Théo Tiret
Account team: Anne Dauvé / Anne Cantrel / Thibault Loth / Nathalie Bousquet
TV Production (Prodigious): Estelle Diot
Production Company: Grand Bazar
Production: Gaëtan Le Goff
Direction: Renaud Jaget
Post-production Direction: Stéphanie Pedelacq / Gouna Logan
Business-Affairs Music, Talents & Licensing (Prodigious): Amandine Yvon and Barthélémy Ponsot
Director: Wilfrid Brimo
DOP: Kasper Tuxen
Editing: Nicolas Larrouquère
Color Grading: Matthieu Caplanne
VFX Producer : Guillaume Marien
VFX Sup : Guillaume Nadaud
Head of 3D: Manu Quinto
Head of Compositing: Fabrice Lagayette
Head of Animation: Mikael Lynen
Flame Lead: Fred Brandon
Production Sound: Bruno Porret / Kouz, Esmeralda Leo
Prodigious Music: « Mr Lonely » - Bobby Vinton
Songwriter: Gene Allan Schachter / Bobby Vinton
Publishing House: Shapiro Bernstein Limited o/b/o Ripley Music Inc
Label: Sony Music