The "beliefs" of Santa Clara - We believe in Intelligence. Only intelligence is able to change lives. Lives of people and countries; lives of corporations and its brands. We believe in happiness. An environment with happy people is a fertile place for problem solving, new ideas generation and new businesses creation. We believe in trust. The limits of individual expertise are naturally respected. Only this way is possible to gather a strong, harmonic and totally transparent team. We believe in discontentment. Dissatisfaction generates evolution. We believe in critical look that finds the best way to generate results. We believe in generosity. Only hierarchy of ideas, not positions. Our current regime is meritocracy. Acknowledgement is our official currency.