| Заголовок | The Denial |
| Агентство | FRED & FARID Los Angeles |
| Кампания | The Denial |
| Рекламодатель | Fridays For Future |
| Бренд | Fridays For Future |
| Дата первой трансляции/Публикации | 2021 / 9 |
| Бизнес сектор | Окружающая среда и вопросы экологии |
| История | The spot illustrates our denial about the climate crisis with a metaphor: running into a wall. It is literally what we are doing today when it comes to climate change. |
| Проблема | For decades now, climate activists & scientists have highlighted the dangerous effects of global warming on the earth. Heat waves, droughts, wildfires, and floods are happening at an alarming rate, and 200 species are disappearing every day from the face of the earth, never to return. These effects impact everyone and are most devastating to our most vulnerable: the poorest and younger generations. Since it was launched in 2008 by Greta Thunberg, Fridays for Future has represented GenZ activists everywhere. Its mission is to point to the science, and call for those in power to take the facts seriously, and act accordingly. Nevertheless, leaders are still not doing enough to limit warming. They’re not even close to solving the problem. |
| Тип медиа | Веб-фильм |
| Длина | |
| Главный креативный директор | Fred & Farid |
| Креативный директор | Nicolas Berthier |
| Руководитель группы по связям с рекламодателями | Jules Chaffiotte |
| Исполнительный продюсер | Amanda Van Caneghem |
| Кинематография | Amos LeBlanc |
| Продюсер Продакшн Студии | Napattararat Preechapattananon |
| Продюсер Продакшн Студии | Ennia Bosshard |
| Костюмы / Стилист | May Chucheewa |
| Stylist Assistant | Georgia Dinsdale |
| Помощник директора | Yussef Nabih |
| Интернет / осветитель | Daniel Macri |
| Best Boy | Antonio Gramegna |
| Помощник оператора | Remi Pinaud |
| Помощник оператора | Maxence Minebois |
| Арт-директор | Mark Harris |
| Art Assistant | Luc du Tout |
| Drone Operator | Ross Silcocks |
| Послепроизводственный этап | dream inc. |
| Звукорежиссер | Anders-Singh Vesterdahl |