ЗаголовокPortraits - Jen Mann & Monika Deol
Агентство
Кампания Portraits
Рекламодатель CIBC
Бренд CIBC Private Wealth Management
Дата первой трансляции/Публикации
Бизнес сектор Банковские и финансовые услуги, инвестиции, биржевые маклеры
Слоган Artists capture the real you. So do we.
История CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.
Тип медиа Веб-фильм
Длина

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