Заголовок | Portraits - Monika Deol Portrait |
Агентство |
Juniper Park\TBWA
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Кампания |
Portraits
|
Рекламодатель |
CIBC
|
Бренд |
CIBC Private Wealth Management
|
Дата первой трансляции/Публикации |
2017 / 5
|
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры
|
Слоган | Artists capture the real you. So do we. |
История | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
Тип медиа |
Журнал
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