| Заголовок | Share The Drama - The Test |
| Агентство | WE ARE Pi |
| Кампания | Share The Drama - The Test |
| Рекламодатель | Heineken |
| Бренд | Heineken |
| Дата первой трансляции/Публикации | 2018 / 5 |
| Бизнес сектор | Алкогольные напитки |
| Слоган | Share The Drama - The Test |
| История | Ahead of the UEFA Champions League Final in Kiev, We Are Pi and Heineken encouraged Ukrainian football fans to #sharethedrama. |
| философия | The film, which launched at the end of April in Ukraine, is WE ARE Pi’s first collaboration with the Heineken brand. Real employees of Kiev’s Chop-Chop barbershop were sent on a ‘team building day,” without realising they were about to participate in “The Test” a series of experiments aimed at showing that the drama of football is best shared with mates. During the test, ‘scientists’ record reactions of a group and solo participants, wearing wired headsets, engaging in a range of activities from playing table football to watching a real match. Monitors show joy and excitement topping the charts as the group high-fives and busts out the Mexican Wave, while solos’ emotions register low on the bar. A final reveal shows the participants reunited. They learn that the experiment proved that watching UEFA Champions League matches is more exciting together than alone. And they win tickets to share the drama together at the UCL final. |
| Проблема | Most Ukrainians prefer to watch football alone. With the Champions League Final coming to Kiev later this month, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. |
| Тип медиа | Брендированный контент |
| Длина | |
| Звукорежиссер | Wave Studios |
| Global Heineken Communication Manager | Els Dijkhuizen |
| Senior Brand Manager Heineken | Veroniek van Duren |
| Brand Manager Heineken | Charlotte Rietschel |
| Global Heineken Communications Team | Francesca Baldrighi |
| Управляющий директор | Clare Jones |
| Исполнительный креативный директор | Barney Hobson |
| Исполнительный креативный директор | Rick Chant |
| Директор по стратегии | Alex Bennett-Grant |
| Креативная команда | Jake Kedge |
| Креативная команда | Pierre Gilles |
| Специалист по работе с заказчиками | Gabriele Gumu |
| Стратег | Chloe Ribas |
| Коммерческие дела | Ravinia Thwaites-Batteau |
| Исполнительный продюсер | Stephanie Whitehead |
| Продюсер | Ekaterina Golovkina |
| Продакшн Студия | Limelite |
| Director | Jonty Toosey |
| Оператор-постановщик | Denis Lushchik |
| Исполнительный продюсер | Vlad Bolyelov |
| Линейный продюсер | Roman Kravets |
| Редактор | Alexander Chorny |
| Music Company/Artist | MassiveMusic Amsterdam |
| Послепроизводственный этап | Darlings Post Productions |
| Graphics & Animation | Iamalwayshungry |
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