| Заголовок | Small But Mighty |
| Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Агентство | Zulu Alpha Kilo |
| Кампания | Small But Mighty |
| Рекламодатель | Consonant Skincare |
| Бренд | HydrExtreme |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| История | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
| Тип медиа | Анализ ситуации |
| Главный креативный директор | Zak Mroueh |
| Креативный директор | Susie Lee |
| Креативный директор | Gary Watson |
| Директор по дизайну | Ryan Booth |
| Дизайнер | Kevin Sato |
| Дизайнер | Gala Tanaskovitch |
| Арт-директор | Kevin Sato |
| Арт-директор | Caroline Sierra-Bornais |
| Копирайтер | Vinay Parmar |
| Копирайтер | Monika Leck |
| Копирайтер | Luke McNeill |
| Менеджер по рекламе | William Baker |
| Менеджер по рекламе | Kristina Breckon |
| Исполнитель студии | Anna Harju |
| Исполнитель студии | Ashleigh O’Brien |
| Исполнитель студии | Andrew Martin |
| Исполнитель студии | Brandon Dyson |
| Менеджер студии | Greg Hepinstall |
| Продюсер агентства | Laura Dubcovsky |
| Account Management Team | Nadine Arsenault |
| Account Management Team | Lisa Sousa |
| Account Management Team | Skye Gandy |
| Фотограф | Sarah Azzam |
| Print Production Company | Seamliss Graphics and Marketing |
| Print Production Company | Flash Reproductions |